Conclusion and Recommendation for report evaluate 3 e-business website Assignment

Conclusion and Recommendation for report evaluate 3 e-business website - Assignment Example Though, they might not be willing to make a purchase but they may have friends that find the products being sold there interesting and hence, act as potential customers. So, a person that clicks â€Å"Recommend to Friends† button indirectly becomes a sales person for the website. Unfortunately, Baskinrobins.com, maggiemoose.com and benjerry.com did not think of using any such option. This websites however, can greatly benefit from this entity not just in terms of generating online traffic, but also in increasing sales and profitability. There are some other factors on which these websites need to focus upon, following are few of them. Segmentation The segmentation of baskinrobbins.com is well managed, giving ease to client’s understandability. It can be seen that the website categorizes the demand of cakes in three categories based on special day, membership and geography. In comparison to baskinrobbin.com, the two sites, maggiemoos.com and banjerry.com lack such effect ive segmentation. There is a dire need of segmentation in these two websites based on the customer's purchase behavior across several product categories. It has been seen that benefits sought can also make use of more analytical information rather than plain descriptive demographic profiling (Bhatnagar & Ghose, 2002). Customers’ reviews On the broad canvas of e-commerce, where sellers and buyer do not really interact in tangible manner, there always comes a problem of decision making. A person may not be sure of its reliability and may hesitate in placing the order. However, this dilemma will automatically be resolved if the person is recommended of the website by some other customer who has used the product before. In e-commerce websites, customers review acts as word of mouth. If a website lacks customers review, one can lose several doubtful but potential customers. Same is the case with baskinrobbin.com, maggiemoos.com and benjerry.com. A scrap book or comment on several new or famous cakes should be provided to give an insight of products and services to eliminate doubts and boost up customers confidence. Online security When it comes to online shopping, the only threat that hinders decision of customer is financial security. In case of baskinrobbin.com, it has not only provided personal information security, but also financial security. When a customer enters his/her credit card number or bank account it is encrypted by sophisticated software program (secured socket layer technology or SSL), so any potential hacker cannot access it. On the other hand, Maggiemoos.com and benjerry.com lack security measurements. Recent security glitch has been disclosed about benjerry.com where an invoice of a lady was shown by simple Google search. Though, it only showed personal information and address, but fraudster could use this data as a starting point of their fraud scheme. Security should be provided to the fullest to retain potential customers (Woffenden, 2 010). Content It is commonly said that content is king. It is what search marketers have been harping for years, because a site rich in content is definitely more useful than a site with poor/copied content. Creating rich content provides value to readers, who may be willing to pass this nugget of knowledge to others through links on their blogs, forwarded e-mails or simply word of mouth. In maggiemoos.com, benjerry.com and

Entrepreneurial characteristics Essay Example | Topics and Well Written Essays - 1250 words

Entrepreneurial characteristics - Essay Example Risk taking Risk taking is defined as a factor thing or element which exposes a person to a certain danger or which has negative impact on the person. Risk taking in business entails venturing into an idea or activity that might have negative impact on entrepreneur yet the same idea can bring positive outcome to the entrepreneur. Successful entrepreneurs need to have the ability to take risks in order to gain maximum benefits in case the idea succeeds. In many condition, opportunities are full of uncertainties as there are no ways to confirm if the move will be beneficial or not. As a result, many entrepreneurs are unable to venture in such ideas an aspect that makes them lose the ability to succeed. This enables an entrepreneur with this characteristic to fully own the idea and reap its benefits without intense competition (Gerber, 2009). If the idea succeeds, other business people utilize the idea but the entrepreneur who invented it will have created customer trust and barriers fo r the competitors to make use of the idea. This helps him in succeeding in the markets through gaining the largest market share and creating loyalty of the target customers towards the idea or product. One of the entrepreneurs who had taken risks in venturing in business is Michelle Moan. Despite her age she took a risk of investing in making bras that were more comfortable. As a result of going against all odds, she became successful and established MJM international which is one of the leading businesses in the world. The success of Moan was as a result of risk taking in an area that looked unpromising for many entrepreneurs. In 2000 she was awarded a world business achiever award which is a prestigious award given to entrepreneurs who has shown outstanding performance and innovation. This puts a challenge to entrepreneurs to be innovative and create ideas out of a challenge that they might be experiencing or a challenge facing the society. For a successful entrepreneur, an idea d espite how challenging it looks must be analyzed to look at its potential. Response to change Response to change is the act of reacting as a result of a certain change that has occurred in the sector, government or country at large. The world has become dynamic with many changes being experienced each day. For an entrepreneur to be successful he must monitor these changes as they might create an opportunity. New government policies are some of the changes that might create an opportunity for an entrepreneur. When an opportunity unveils an entrepreneur must be quick to respond to it through investing. This provides the entrepreneur with the opportunity to retrieve maximum benefits from the opportunity (Gerber, 2009). Response to change in case of an opportunity is determined by the flexibility of an entrepreneur. A flexible entrepreneur is one who is ready to shift from one way of doing things to another in order to fit in the new procedures that might be of great benefit. The best s trategy for an entrepreneur to become flexible is through setting aside capital that could be used to invest in a new opportunity. Such an act creates a difference between successful entrepreneurs and those who are not successful. In an example, changes in technological levels in the world created an opportunity for Steve Jobs to start Apple Inc which deal with various electronics such as iPod, iTunes, Mac laptops, desktop etc. His reaction was first despite the risks that faced investing in a sector that recorded major failures from previous