Sop for Design Management free essay sample

Statement of Purpose In writing my personal statement, I have come to find that the entire process is actually a process of introspection and summarizing, and conducting deep reflections on the course of my life over the past ten years. In the high school, I accidentally came across a book about branding and retail management that triggered my vague interest in marketing communication and management. In retrospect, it was precisely this vague notion that developed into a strong desire, an unshakable ideal that I am determined to pursue with lifelong dedication.But when I succeeded in my National Institute of Fashion Technology, exam, I started loving art and fashion, and creativity and imagination became natural extensions of my enthusiasm. Inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun is what creativity to me is, and my imagination became the beginning of any creation. This was the first opportunity that I missed. We will write a custom essay sample on Sop for Design Management or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After graduating from my college, I was recruited by an export house in India as a garment designer.Even though my distinguished professional performance brought me honours, status, generous salaries and perquisites and to some extent a creative satisfaction, my dream to be involved in brand design, marketing and strategic alliance failed to materialise. But deep inside my heart, I had always cherished the unquenchable wish to demonstrate my talents in building up a brand, marketing and management, to taste the real joy of doing what I like.My first introduction to design management came as a result of an encounter with Sudipt S G, Director Operations and Branding, Catmoss India Ltd. , a retail brand in India for kids wear. It was a result of this encounter that I was able to get detailed understanding of the subject and in light of this, my passion, focus and interest reinvigorated and I decided to take up Master’s program in Design Management.My more than five years of experience in the apparel and fashion industry of India and my degree from National Institute of Fashion Technology in Fashion Designing and Information Technology has provided me with a strong foundation as well as fortified me with good communications skills, personal communications as well as organizational communications skills, bearing in mind that the i mportance of proper communication in the business environment cannot be ver-emphasized. I have received thorough professional training in elements of design, fashion styling, marketing and merchandising, fashion art illustration, traditional Indian textile, surface ornamentation, history of costume, garment construction, pattern making and graphic based software. I have been taught by some eminent fashion designers like Ms. Ritu Beri, Mr. Manish Arora and renowned artists of India and have interned under their guidance.Being in the fashion and apparel industry for five years, I have learnt a lot about forecasting and trends of the upcoming seasons and applied my knowledge of graphic software for making illustrations, mood boards, layouts, trend boards and CADs of various prints and can visualize style and design the actual product. I have given my previous organizations a profitable business through selection of various samples by international buyers such as Zara, Mango, Next, Chico’s, Esprit, Top Shop, Miss Selfridges, River Island and others.My professional qualifications and work experience has provided a strong foundation for my creativity and imagination. It has enhanced my analytical and critical skills. I am adept at presenting complex material and analysis to clients and all levels of management. I can develop design strategy towards production and can plan and develop the production process effectively. I plan range from concept through finished layout and have highly developed artistic vision and proficiency in related artwork and illustrations.I’ve also developed visual products like logos, brochures and trademarks to formal acceptance as registered designs and greeting cards, catalogues, magazine cover for various retailers in India as freelance projects. I’ve also designed catalogues, layouts of children’s book and brochures for a company named ‘Blue Fish’ and website for my brand of glass paintings named Arte en Glas. I’m empanelled as a Designer in ‘O/o’. Development Commissioner of Handicrafts, Ministry of Textiles, and Govt. f India where I work with various non-profit organizations to teach women and children various handicrafts for their up-liftment by developing a unique and artistic range of handicraft produc ts like accessories, lifestyle products, paintings. I have been appreciated by the director of Development Commissioner of Handicrafts for contemporizing the Indian craft to suit the interests of the modern age public. The products are well received in the Indian market and are available at various retail outlets and emporiums of India for sale.Presently I’m working on a project with an NGO named URIDA for developing a range of handicraft products with embroidery as their craft by the artisans of this NGO who are especially women from the lower sections of the society. I teach and get the lifestyle products made which we market across New Delhi to generate revenue and employment for these women by taking orders from various retail outlets and exporters. These products are also exhibited by the government organized exhibitions all over the country.I want to pursue Master’s in Design Management for the Fashion Industries, majoring in brand design, marketing and technological innovation in London college of Fashion, Univer sity of the Arts, London. The Design Management for the Fashion Industries course offered at the college offers flexibility to suit my interests. I believe that studying at LCF would infuse the knowledge needed to cope with ever-changing social and environmental factors, and creative departments which are starving for competing designers who are capable of upholding brand identities.It would be an important opportunity to study in a hub city like London, where I would not only gain firsthand experience, but broaden my horizons due to its rich cultural and ethnic diversity. This would enhance my intellectual exposure and will significantly improve my future prospects in the fashion marketing field. With my background and ambition, I believe that I can be an asset to your college and make many positive contributions.