Conclusion and Recommendation for report evaluate 3 e-business website Assignment

Conclusion and Recommendation for report evaluate 3 e-business website - Assignment Example Though, they might not be willing to make a purchase but they may have friends that find the products being sold there interesting and hence, act as potential customers. So, a person that clicks â€Å"Recommend to Friends† button indirectly becomes a sales person for the website. Unfortunately, Baskinrobins.com, maggiemoose.com and benjerry.com did not think of using any such option. This websites however, can greatly benefit from this entity not just in terms of generating online traffic, but also in increasing sales and profitability. There are some other factors on which these websites need to focus upon, following are few of them. Segmentation The segmentation of baskinrobbins.com is well managed, giving ease to client’s understandability. It can be seen that the website categorizes the demand of cakes in three categories based on special day, membership and geography. In comparison to baskinrobbin.com, the two sites, maggiemoos.com and banjerry.com lack such effect ive segmentation. There is a dire need of segmentation in these two websites based on the customer's purchase behavior across several product categories. It has been seen that benefits sought can also make use of more analytical information rather than plain descriptive demographic profiling (Bhatnagar & Ghose, 2002). Customers’ reviews On the broad canvas of e-commerce, where sellers and buyer do not really interact in tangible manner, there always comes a problem of decision making. A person may not be sure of its reliability and may hesitate in placing the order. However, this dilemma will automatically be resolved if the person is recommended of the website by some other customer who has used the product before. In e-commerce websites, customers review acts as word of mouth. If a website lacks customers review, one can lose several doubtful but potential customers. Same is the case with baskinrobbin.com, maggiemoos.com and benjerry.com. A scrap book or comment on several new or famous cakes should be provided to give an insight of products and services to eliminate doubts and boost up customers confidence. Online security When it comes to online shopping, the only threat that hinders decision of customer is financial security. In case of baskinrobbin.com, it has not only provided personal information security, but also financial security. When a customer enters his/her credit card number or bank account it is encrypted by sophisticated software program (secured socket layer technology or SSL), so any potential hacker cannot access it. On the other hand, Maggiemoos.com and benjerry.com lack security measurements. Recent security glitch has been disclosed about benjerry.com where an invoice of a lady was shown by simple Google search. Though, it only showed personal information and address, but fraudster could use this data as a starting point of their fraud scheme. Security should be provided to the fullest to retain potential customers (Woffenden, 2 010). Content It is commonly said that content is king. It is what search marketers have been harping for years, because a site rich in content is definitely more useful than a site with poor/copied content. Creating rich content provides value to readers, who may be willing to pass this nugget of knowledge to others through links on their blogs, forwarded e-mails or simply word of mouth. In maggiemoos.com, benjerry.com and

Entrepreneurial characteristics Essay Example | Topics and Well Written Essays - 1250 words

Entrepreneurial characteristics - Essay Example Risk taking Risk taking is defined as a factor thing or element which exposes a person to a certain danger or which has negative impact on the person. Risk taking in business entails venturing into an idea or activity that might have negative impact on entrepreneur yet the same idea can bring positive outcome to the entrepreneur. Successful entrepreneurs need to have the ability to take risks in order to gain maximum benefits in case the idea succeeds. In many condition, opportunities are full of uncertainties as there are no ways to confirm if the move will be beneficial or not. As a result, many entrepreneurs are unable to venture in such ideas an aspect that makes them lose the ability to succeed. This enables an entrepreneur with this characteristic to fully own the idea and reap its benefits without intense competition (Gerber, 2009). If the idea succeeds, other business people utilize the idea but the entrepreneur who invented it will have created customer trust and barriers fo r the competitors to make use of the idea. This helps him in succeeding in the markets through gaining the largest market share and creating loyalty of the target customers towards the idea or product. One of the entrepreneurs who had taken risks in venturing in business is Michelle Moan. Despite her age she took a risk of investing in making bras that were more comfortable. As a result of going against all odds, she became successful and established MJM international which is one of the leading businesses in the world. The success of Moan was as a result of risk taking in an area that looked unpromising for many entrepreneurs. In 2000 she was awarded a world business achiever award which is a prestigious award given to entrepreneurs who has shown outstanding performance and innovation. This puts a challenge to entrepreneurs to be innovative and create ideas out of a challenge that they might be experiencing or a challenge facing the society. For a successful entrepreneur, an idea d espite how challenging it looks must be analyzed to look at its potential. Response to change Response to change is the act of reacting as a result of a certain change that has occurred in the sector, government or country at large. The world has become dynamic with many changes being experienced each day. For an entrepreneur to be successful he must monitor these changes as they might create an opportunity. New government policies are some of the changes that might create an opportunity for an entrepreneur. When an opportunity unveils an entrepreneur must be quick to respond to it through investing. This provides the entrepreneur with the opportunity to retrieve maximum benefits from the opportunity (Gerber, 2009). Response to change in case of an opportunity is determined by the flexibility of an entrepreneur. A flexible entrepreneur is one who is ready to shift from one way of doing things to another in order to fit in the new procedures that might be of great benefit. The best s trategy for an entrepreneur to become flexible is through setting aside capital that could be used to invest in a new opportunity. Such an act creates a difference between successful entrepreneurs and those who are not successful. In an example, changes in technological levels in the world created an opportunity for Steve Jobs to start Apple Inc which deal with various electronics such as iPod, iTunes, Mac laptops, desktop etc. His reaction was first despite the risks that faced investing in a sector that recorded major failures from previous

Joeseph Mccarthy Essay -- essays research papers

Who was Joseph McCarthy? Joseph R. McCarthy was born in 1908 on a family farm in Wisconsin. He went to a country school and decided he was done with his education at the young age of 14. After that, he explained to his family that he was finished with his studies and wanted to become a farmer like his father. Joe began a profitable business of raising chickens after borrowing a plot of land from his father. Unfortunately, Joe became very ill and his business perished. Joe decided that he would go to work. At age 19 he became the manager of a grocery store in Manawa, a town thirty miles away. Some friends of his convinced him to go back to high school. He was a very smart man and, at the age of 20, managed to finish four years of high school in just one year. In 1930 he enrolled in Marquette University in Milwaukee where he soon succeeded in getting his law degree in 1935. He ended up moving north to Waupaca. There he ran and won the judgeship for the Tenth District of the Wisconsin Curcuit Court. In 1942, Joe enlisted in the Marine Corps even though he was exempt for the draft due to his public position. In his first two years as a lieutenant, he went on many flying missions, broke his leg on a ship during a party and gained a lot of attention from the press along the way. Although later he claimed that his injured leg was caused by ten pounds of sharpnel that he was carrying at the time. There is also a dispute about exactly how many flying mis...

High Turnover Rate Essay

1. Key issue High labour turnover rate is prevalent in the insurance industry and especially in prudential. Thus, the firm may have to incur more costs and time to train new employees. http://business.asiaone.com/Business/My%2BMoney/Building%2BYour%2BNest%2BEgg/Insurance/Story/A1Story20090821-162517.html 2. Causes The main cause of the high turnover is the organisation culture. Observable Artifact Every Monday, all employees are required to wear white as a symbol of unity and recite the firm’s pledge, which is to place their family’s interest before their own. While expecting the employee to perform his best, the firm should also provide adequate welfare for its employees. Otherwise, employees may feel discontented and choose to leave, thus, increasing the turnover rate. Espoused Values The firm espouses the value of family. Family in this case, refers to one’s own family as well as the firm. Everyone has an obligation to work hard for their family. It is taboo for the employee to raise their point of view during meetings, as they have to respect the â€Å"seniors† in the â€Å"family†. Top performing employees are rewarded handsomely while underperforming employees are pressured to hit their quota or be forced to leave the firm. Based on the Blake-Mouton Managerial Grid, Prudential has an autocratic leadership, characterised by high concern for production and low concern for people. http://www.mindtools.com/pages/article/newLDR_73.htm http://www.kean.edu/~lelovitz/docs/EDD6005/humansideofenterprise.pdf Enacted Values The espoused values are not exhibited boldly. Some meetings are on the weekends, preventing employees from spending family time. This discrepancy can cause higher turnover rate. Basic Assumption The firm adopted the Taylorism theory, which attempted to increase productivity by motivating its employees through monetary incentives. Sales ranking charts are commonly seen in the office. Top employees are rewarded and highly regarded in the company, while the rest are neglected. By assuming that employees are only motivated by money, the employees’ morale is ignored. Herzberg’s motivation-hygiene theory states that an employee’s satisfaction is dependent on â€Å"hygiene† issues and â€Å"motivators†. In Prudential, the hygiene factors like work/life balance and good inter-personal relationship with the superiors are lacking. Thus, employees are more inclined to leave the firm, contributing to its high turnover rate. http://research-methodology.net/frederick-hertzbergs-two-factor-theory/ http://www.businessballs.com/herzberg.htm 3. Analysis of the theories 1. 2. 3. 3.1 Taylorism’s theory This theory assumes that each employee will maximise his productivity in order to earn the bonuses. When interviewed by Kurt Nelson in his study of pharmaceutical sales teams, all of them stated that the incentives for the top achievers were very motivational. This theory corresponds with a research done by Michele Marchetti in 1998, which indicates that commission encourage salespeople to perform. However, Kurt Nelson’s study involved only four employees, of which all of them worked together as a team. The small number of the employees is insufficient in proving that monetary incentives can motivate them to perform. Furthermore, this study is based on a sales team, where the motivation to perform can be different from that of an individual salesperson. 3.2 HerzBerg’s Motivation-Hygiene theory Herzberg’s theory can be used to detect issues that need to be mitigated. In a study conducted by Jones and Lloyd, employees who contribute ideas in a meeting usually exhibit the following motivations: a) A desire for recognition from a line manager b) The desire for recognition from colleagues For instance, the use of this theory can help Prudential in strengthening its family culture and allow the voices of the employees to be heard. However, there are also several limitations too. Herzberg’s theory is still a generalization which cannot be applied to all individuals. It is also based on interviews with accountants and engineers. An accountant may be motivated by increased pay while the Prudential employee may be more motivated by flexible work timings. Furthermore, giving an employee responsibility they are not ready for can be overwhelming and become a demotivator. 4. Author’s perspectives To rectify this issue, the management at Prudential should adopt a healthy balance of the Taylorism theory and Herzberg’s theory. Providing incentives for the employees to perform in the Taylorism’s theory is merely a hygiene factor in Herzberg’s theory. The management need to incorporate other factors to encourage lower turnover. Studies have shown that to predict voluntary turnover, an increase in individual values enactment corresponds with a decrease in turnover. [citation] Another study which includes 2,622 employees from a hospital located in the US, found that the organization’s incorporation of a values enactment measurement system into the formal performance evaluation process benefited the organization by retaining employees more likely to conform to the organization’s espoused values. [citation] Hence, Prudential should first boldly exhibit its espoused values. Incentives should also include things like family trips. Performance measures should not only be linked to sales quota only, but the number of trainings conducted by the senior employees to the junior employees, the amount of time spent with their own family and more. While recruiting employees, Prudential need to conduct a thorough interview, to screen the employees with the same values as the firm, as they would be more likely to stay in the firm. While such recommendations can motivate employees, it is difficult to measure the amount of time one spends with his family as the data could be easily fabricated. The cost of recruiting new employees must be equivalent to the increase of sales made from this new strategy, for this change to be justifiable. Resistance to change will also be expected from the management as the previous system has been very successful in ensuring high profits for the firm, despite the high employee turnover rate. In a study conducted by Caliper Human Strategies Inc., a human resource consulting firm in Princeton, NJ, and Automotive News magazine, reveals that top salespeople in 3000 car dealerships have several personality traits (Sawyers, 1997). Some of the strong personality traits are: Ego drive( the need to motivate people), Ego strength (ability to handle rejections), Self structure( a strong ability to organise one’s own work), Assertiveness(persuading others to adopt a different point of view). Prudential can use these traits listed in order to hire the right person for the job. Perhaps a job trial can be conducted for the candidate rather than the standard interview. 5. Conclusion 6. Appendix * A newcomer should not be employed with the same compensation system as the veteran. (us automobile ) * Changing the compensation system to a more comfortable and predictable system such as the salary based payment will greatly increase the retention rate of the salespeople. This has been proven in different dealerships throughout the country.Abetter alternative is to allow the salespeople to switch between the two compensation methods. During a lean period, the dealership would allow the salespeople to switch to salary based, and during the boom period to switch to risk based compensation method. * Foster a more-family like culture; http://www.businessballs.com/herzberg.htm http://www.managementstudyguide.com/herzbergs-theory-motivation.htm

P.K. Dick’s The Minority Report and Steven Spielberg’s...

P.K. Dick’s The Minority Report and Steven Spielberg’s The Minority Report Death can occur in four ways. A person can die from a physical illness, viruses and infections. A person can die from an accident. A person can commit suicide. Finally a person can be murdered by another person. What if murders could be prevented? In P.K. Dick’s story The Minority Report, and in Spielberg’s film The Minority Report, the future can be altered by using incredible technology. The success of Spielberg’s adaptation of Dick’s short story to film can be determined by the way each was presented. While giving a tour or precrime to Edward Witwer, the main character John Anderton finds the he is supposed to kill a person he never met Leopold†¦show more content†¦The Minority Report by Spielberg is about a one man conspiracy to keep pre crime up and running. In the book by Dick, there is a larger conspiracy to destroy precrime. The final results are opposite as well; in the book precrime was maintained and still operational. In the movie, precrime was shut down and destroyed. The methods of precrime are also different. In the book, there are three precogs which mutter an indecipherable language, which a machine interprets into images of a murder. Then a card comes out of the machine with the name of the killer and name of the victim on it. Spielberg made a more modern method out of this. In the movie, images are taken directly from the three precogs brain and then interpreted by a person who tries to find out the location of the murder. Also there are two woode n balls made, one with the name of the killer and the other with the name of the victim, on them. The movie also goes deeper into the creation of precrime, how crack babies whom had an odd gift/curse of dreaming of murder became used to prevent murder. It also shows why Anderton joined precrime, to make sure no one else would suffer like he did when he lost his son. The precogs in the book and movie are very different. First off their names in the book are Donna, Jerry and Mike. In the movie their names are Agatha, Arthur and Dashiell. The movie also involves the precogs, or at least one of them, more into the story.

A Career in Geograpy Essay - 525 Words

Much of my passion for Geography is derived from the fact that it depicts relevance to all aspects of society. It is dynamic in a sense that my perception and understanding is constantly evolving with the growth in understanding and perception. What intrigues my further pursuit of geography is how Geography unlike other subjects has direct links to both human and physical attributes. By further pursuing geography at a higher education level, I wish to enrich my understanding of the wider significance of issues being faced and how it affects society on a local and global level. It is important to identify and understand the interconnecting aspects of the world around us and apply such knowledge towards a more sustainable future. Geography†¦show more content†¦Geographers are known to be outgoing and eccentric. Participating in various outbound activities such as AYP and Green fingers has given me a greater understanding of the beauty and fragility of physical geography, whil e developing my various attributes including leadership, open-minded and a calculated risk-taker. My participation in the Duke of Edinburgh award can be accredited to my pursuit of Geography, by traversing the natural environment I was able to practice several geographical theories and witness the fragility of ecosystems. In Green Fingers, it was the initiative of me and my fellow peers to teach the lower school about the importance of biodiversity protection and the fragility of different biomes. My passion for environmental protection was evident during this period as I instructed at a personal level, this not only improve my general leadership skills as well as my confidence In promoting ideas that might seem aggressive but beneficial. I believe by integrating the knowledge of subjects such as Design Technology, Physics and Geography it is possible to greater understand the theories around us while being able through practical application to tackle many pressing issues concering the 21st century society. Physics have given me a greater understanding for the physical processes that occur in nature and how numbers can be used to describe processes and reactions , I feel that this can accredit my understanding of

The Effects Of Cutting Down The Rainforests - 1009 Words

Three to six billion trees are cut down each and every year! Deforestation is a huge problem in the rainforests. Because these forests are home to much of the Earth’s species of life. Covering 30 percent of our land forests provide homes, protection, and oxygen for humans and other wildlife in the forests. There are 7.125 billion people that count on the benefits provided by the forest, which is: food, clothing, traditional medicine and shelter. If something isn t done soon to reduce our carbon footprint, we will not have forests of any type to soak up the carbon dioxide(CO2) in the atmosphere. No more pencils no more books no more teacher s dirty looks! If we continue to cut the trees down at the rate we are, this saying will hold true in the near future. The most dangerous effects of cutting down the rainforests is the loss of animals and plants which is caused by the loss of their natural habitat. Seventy percent of the earth s animals and plants live in forests/rainforest, and many can’t survive the deforestation that destroys their homes. The trees of the rainforest that provide shelter and protection for all living organisms also provides the cover that helps regulates the temperature. The removal of the protection of the cover through deforestation would allow a more dangerous variety of temperature from day to night. Forest fire, clearing for agriculture, and logging for timber to build houses are all ways of deforestation. Deforestation will affectShow MoreRelatedDeforestation as a Global Issue Essay1448 Words   |  6 Pages problem. I have been asked to write an assignment on the effects and causes of the deforestation-taking place in the Amazon rainforest. 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